“The digital channel is often underutilized by FIs, with many losing out on the chance to engage customers when it matters most — in their moment of need”
DUBLIN–December 3, 2024–Pulsate, provider of mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’ moments of need, announced the official release of its Opportunities Engine™ as part of its digital engagement platform. These new capabilities enable financial institutions to go beyond driving digital engagement to increase deposits and generate meaningful revenues through the digital channel as well.
Pulsate’s Opportunities Engine actively presents data-driven contextual offers (such as push notifications to encourage debit card usage at specific local merchants, auto loan preapprovals and maturing CD alerts) within the FI’s banking app. The platform automatically retargets micro-engagements when intent is given, allowing FIs to present highly personalized product information and promotions designed to enhance customers’ financial wellbeing, creating deeper customer relationships over time.
From an operational standpoint, Pulsate’s Opportunities Engine also equips bank and credit union managers with an Opportunities File, clearly identifying customers who have signaled interest and are actively looking for products and services. This then spurs front line staff to follow up with those customers directly, adding a level of personal and relevant service to further build strong, digital-first relationships.
With the Opportunities Engine, Pulsate’s customers receive an Engagement Summary that provides admin access to actionable stats on user trends, campaign impact and the Pulsate Engagement Score. Similar to a scorecard, the Engagement Summary streamlines the tracking and monitoring of engagement metrics, such as messages sent, delivered, click-through rates and other relevant data, allowing the FI to better manage internal KPIs. Users also gain Next Best Engagement offers via one-click, data-driven campaign suggestions, complete with identified audiences, potential revenue and ready-to-use creative content. These include campaigns to retain users identified as at risk for attrition or those showing up as unengaged.
Pulsate’s partnering FIs have realized meaningful results with the feature-rich Opportunities Engine, including:
- A 51% improvement in loans produced, totaling $891,000+ in additional loan dollars and a 632% boost in ROI;
- 760 auto insurance opportunities, resulting in 89 new policies;
- A 68% increase in weekly card transaction volume;
- 103 CDs opened, totaling $3.5M; and
- A 255%+ lift in credit score enrollment.
“The digital channel is often underutilized by FIs, with many losing out on the chance to engage customers when it matters most — in their moment of need,” said Sarah Martin, CEO of Pulsate. “With Pulsate’s Opportunities Engine, FIs can create more dynamic and targeted micro-engagements to build deeper relationships with their customers and members while effectively turning the digital channel into full-service banking environments that successfully generate both deposit and revenue growth.”
About Pulsate
Pulsate is a mobile-first, personalized consumer engagement platform, enabling customers to optimize revenue and engagement through their digital channels with data-driven, personalized, localized and relevant mobile marketing communications. Pulsate works with over 270 credit unions and community banks reaching 20 million consumers. Learn more at www.pulsatehq.com.
Source: Business Wire
