Insights

Article
December 17, 2024

2025 Finopotamus Holiday IT Wish List

Featuring Pulsate CEO Sarah Martin For their 2025 edition of the annual “Holiday Tech Wish List” feature, Finopotamus sat down with forward-looking fintech and credit union executives…
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Article
November 7, 2024

The transformative power of mobile-first banking

Do your digital features create engagement that attracts primary account holders? Across all industries, the digital revolution has reshaped marketing and sales, greatly influencing consumer behaviors and…
Sarah Martin
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Pulsate Chartway CUbroadcast InterviewInterview
October 4, 2024

How Pulsate’s ‘Opportunities Engine’ Enhanced Chartway’s Member Loyalty

With Pulsate CEO Sarah Martin, Chartway Credit Union EVP, Chief Strategy Officer Rob Keatts and CUbroadcast Host Mike Lawson  Sarah Martin, CEO at Pulsate, and Rob Keatts, EVP,…
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Article
October 4, 2024

Mobile Solutions Offer Competitive Edge for Credit Unions

Overview of Bank Automation News Article Featuring Pulsate CEO Sarah Martin Credit unions are gaining a competitive edge by adopting advanced mobile solutions to achieve a major…
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Sam Kilmer Q2 Sarah MartinInterview
September 10, 2024

Building Relationships One Micro-engagement at a Time

With Pulsate CEO Sarah Martin and Cornerstone Advisors Managing Director Sam Kilmer In this insightful interview from the floor of Q2 Connect, Sam Kilmer, Managing Director of…
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Financial Brand Banking Transformed Jim MarousPodcast
August 19, 2024

How Micro-Engagements Generate Sales and Build Loyalty

Banking Transformed with Jim Marous Listen to the full podcast. Personalized, real-time micro-engagements are more than just a trend – they're reshaping the future of banking. By…
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Article
August 12, 2024

Pulsate Pushes Credit Union Communication to Members

With Pulsate CEO Sarah Martin and Meritrust Digital Director of Marketing & Analytics Emily Stewart Communications with members is a key facet of the credit union environment.…
Pulsate Marketing
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Bankadelic Podcast JulyPodcast
July 9, 2024

Stars and Swipes Forever — The Bankadelic July 4th Extravaganza

With Pulsate Director of Market Strategy Steve Kelley The Spirit of Independence lives on in this special episode of Bankadelic, where five guests wax patriotic on banking's…
Pulsate Marketing
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CUBroadcast Pulsate MeritrustInterview
June 18, 2024

Forum24: Meritrust and Pulsate Share the Power of Personalized Communications

With Pulsate VP of Partnerships & Customer Success Adam O'Connell Meritrust Credit Union's Director of Growth Strategies Emily Stewart and Pulsate's VP of Partnerships & Customer Success Adam…
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Jim MarousInterview
June 3, 2024

Banking Transformed: Live From the Financial Brand Forum

With Pulsate CEO Sarah Martin Jim Marous of The Financial Brand and host of Banking Transformed podcast, interviewed Sarah Martin, the CEO of Pulsate, an Irish company…
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Interview
April 30, 2024

CUBroadcast Interview at NACUSO24: Pulsate Wins NACUSO’s 2024 New CUSO of the Year Award

With Pulsate CEO Sarah Martin Sarah Martin, CEO of Pulsate, stopped by the CUbroadcast Studio Lounge with some award-winning hardware, celebrating Pulsate's win as NACUSO's 2024 New CUSO…
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BIGcastInterview
April 29, 2024

Preaching the CUSO Gospel

With Pulsate CEO Sarah Martin Just back from an action-packed NACUSO Network Conference, Glen Sarvady from Best Innovation Group shares interviews with NACUSO CEO Ronaldo Hardy, Peacefully…
Pulsate Marketing
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Bankadelic PodcastInterview
April 25, 2024

From Deeper Customer Relationships to Successful Product Adoption

With Pulsate CEO Sarah Martin It’s sobering to think that just one in ten consumers want anything to do with a bank branch anymore. On top of…
Pulsate Marketing
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Interview
April 23, 2024

Personalized, Just-in-Time Engagement

With Pulsate CEO Sarah Martin In the early days of credit union marketing, it was all "spray and pray." Send the same message to everybody and hope…
Pulsate Marketing
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Interview
April 2, 2024

How Can Credit Unions Maintain Member Experience Through Digital Banking?

CEO of Pulsate Sarah Martin Provides Insight at GAC Banking was evolving toward digital until the pandemic pushed it full force into a frictionless essential. People of…
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Sarah Martin HeadshotInterview
March 28, 2024

Women in Technology: Pulsate’s Sarah Martin

Finopotamus' special edition celebrating Women’s History Month 2024! In what is a recurring feature, Finopotamus spotlights innovative women who are positively impacting technology applications in the credit…
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Article
March 21, 2024

Patching Your Leaky Bucket: How Banks Can Address Silent Churn

Banks that leverage personalization and digital channels to promote deeper engagements can boost customer retention and transform passive relationships into active, revenue-generating ones. All banks want more…
Pulsate Marketing
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Interview
March 18, 2024

Why Credit Unions Need Mobile-First Solutions to Deepen Digital Relationships with Members

Sarah Martin, CEO of Pulsate, spoke with CUbroadcast about why credit unions need mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’…
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Blog
September 13, 2023

Deposit Pricing is Complicated; Has Digital Made it Worse?

It will come as no surprise to anyone reading this that in the dozens of calls I’ve had with credit union leaders this year, the topic of…
Steve Kelley
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Banking
July 11, 2022

Friend or Foe: Are Push Notifications Effective?

The humble push notification sits at the heart of an ongoing debate in marketing and sales. Do mobile push notifications represent high-touch, high-value communications? Or are they…
Rosemary Turley
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Banking
May 10, 2022

Driving Market Share with Personalized Mobile Communications

”There is no doubt that Pulsate has had an impact on the success of the Bank. It has been a key contributor to helping us retain customer…
Rosemary Turley
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Banking
March 23, 2022

Personalized Banking in the Palm of your Hand at OneUnited Bank

OneUnited Bank is proud to be Black. Since starting up nearly 50 years ago OneUnited Bank has had a relentless focus on better serving the banking needs…
Rosemary Turley
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Banking
January 25, 2022

Humanizing the world of Digital Banking at Allegacy Federal Credit Union 

With a member base of over 165,000 and a long-standing ranking in the top two hundred and fifty credit unions in the United States, Allegacy is one…
Sarah Martin
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Banking
February 8, 2021

Humanizing the digital banking experience

Banking facilitates some of life’s biggest decisions. While banking is also central to smaller, everyday transactions, members are more aware of their connection to their financial institution…
Sarah Martin
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Banking
January 18, 2021

In banking customer engagement, less is more

For financial institutions, creating an engaged customer base is dependent on having trusted, meaningful relationships with customers. While communication is central to these relationships, knowing when to…
Sarah Martin
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Digitalization bannerBanking
November 12, 2020

Digitalization leads to inclusive banking

During the past decade, the role that branches play in banking has become less transactional and more focused financial support, guidance and advice. Financial institutions are now…
pulsateadmin
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banking future bannerBanking
November 12, 2020

The future of banking now

Covid has taught us that waiting for the right time to digitally transform banking is no longer an option. While access to branches continues to be restricted,…
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Touchless Banking BannerBanking
November 12, 2020

Is touchless banking the new normal?

Since mid-March 2020, every part of our lives has changed – the way we choose, purchase and pay for products and services is very different, not to…
pulsateadmin
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