What is Pulsate’s Opportunities Engine?
Opportunities identified
The engine analyzes your institution’s data to pinpoint actionable opportunities for informing, activating, and upselling consumers. This includes follow-up to individuals who have been informed but have not yet engaged.
With a single click, you can launch a pre-built template to the targeted audience. For more flexibility, utilize our advanced targeting tools to segment by behavior, geolocation, demographics, and more for ultimate personalization.
Results analyzed
Pulsate’s Opportunities Engine provides real-time analytics of your engagement efforts, allowing you to quickly assess performance. This includes our proprietary Engagement Score, which offers insights into consumer interactions and campaign effectiveness.
Follow-up facilitated
Our downloadable Opportunities File offers detailed information for each campaign, including lists of consumers who have engaged or indicated interest. This facilitates timely follow-up by call centers or personal bankers, ensuring no opportunity is missed.
Next-level engagement
With Pulsate, your institution can engage your consumers through a variety of channels, ensuring your message is seen, understood, and acted upon. Used alone or in combination, these channels turn your existing mobile and digital banking platforms into a true Opportunities Engine, helping you recognize, pursue, and convert more opportunities, and better serve your consumer base.
Push notifications
Deliver timely, personalized messages that your account holders can’t miss. From product offers to fraud alerts, push notifications achieve a response rate 7.5x higher than email.
Scrollable feed
Turn your mobile app into a dynamic hub for engagement—like a personalized website or social media feed filled with offers and tips—built right into each user’s app, where they’re sure to see it.
In-app notifications
Keep consumers informed the moment they log into their mobile banking app. In-app notifications seamlessly integrate with the feed and boast the highest likelihood of being read among all message types.
Why Pulsate’s Opportunities Engine™?
Your mobile app and online banking should be more than transactional tools— with Pulsate, they transform into a proactive, full-service branch in your consumer’s pocket. You’ll deliver memorable, timely micro-engagements that deepen relationships, drive product adoption, and position your institution as a trusted financial partner.
